An AI Automation & Software Development Agency

10APEX is an AI Automation and Software Development Agency helping businesses automate operations, build AI agents, and develop custom digital products. We started in 2024 with one rule: the people who plan the work are the people who build it.

  • 0 Building since 2024 Independent, self-funded, still founder-led
  • 0 Practice areas AI automation, agents, web, mobile, CRM, chatbots
  • 0 Yours at handover Your repository, your accounts, no lock-in
  • 0 Reply time A business-day answer from someone technical

Our journey

Two Years, Four Turning Points.

We are a young studio, and we are proud of that. 10APEX started by building websites and digital products, then evolved into helping businesses automate operations, build AI agents and create software that solves real business problems.

  1. Stage 01
    2024 The beginning

    We Started 10APEX

    10APEX began with a simple belief: great software starts with understanding the problem, not just following a brief. We started with websites and customer-facing platforms, focusing on what businesses actually needed to grow and operate better.

    • Web development
    • Customer platforms
    • Founder-led delivery
  2. Stage 02
    2025 Finding our shape

    The Work Spread Across Industries

    Our work grew across different industries and business needs. From websites and digital platforms to CRM systems and custom software, we learned that the best solutions are practical, scalable and easy for teams to use.

    • Multi-industry delivery
    • Repeat engagements
    • Platform work
  3. Stage 03
    2026 A new layer

    AI Became A Core Practice

    Businesses wanted to eliminate repetitive work such as lead handling, customer support, data entry and follow-ups. AI Automation, AI Chatbots and AI Agents became core services, built with practical workflows, guardrails and human oversight where needed.

    • AI automation
    • Chatbots & agents
    • Human-in-the-loop
  4. Stage 04
    Next Where we are heading

    Deeper, Not Just Wider

    Our focus is simple: build deeper partnerships and better systems. We continue to combine AI Automation, AI Agents and Software Development while keeping the principles that shaped 10APEX from the beginning: senior expertise, direct communication and solutions built around the business.

    • Long-term partnerships
    • Full code ownership
    • Senior-only teams

Core purpose

Mission & Vision

Two statements we genuinely use — when deciding which work to take, and when deciding how to build it.

Mission

Why We Exist

To help businesses automate the work that should not need a person, and build the software they actually need — AI automation, AI agents, web and mobile apps, and the CRM systems underneath. Practical engineering over impressive demos, and an honest answer when the right build is smaller than the one being asked for.

Vision

Where We Are Going

To be the AI and software partner clients keep for years rather than the one they replace after launch. That means automation you can audit, systems that stay maintainable, AI that earns its running cost, and a working relationship where you can talk to the person who wrote the code.

What we stand for

Our Core Values

Four things we hold ourselves to. Each one is written so you can tell when we have failed at it — that is rather the point.

  • 01

    Build It Properly

    Tested, secure, documented and readable by whoever inherits it. We write code assuming someone else maintains it next year, because that is usually what happens.

  • 02

    Say The Inconvenient Thing

    Realistic timelines, early warning when scope is at risk, and a straight answer when a feature is not worth building. You will hear the bad news from us before you find it yourself.

  • 03

    Stay Close To The Problem

    We ask about the business before the brief. Understanding how the work actually gets done is what separates software people use from software people tolerate.

  • 04

    Use New Tools Carefully

    We adopt technology when it solves a client problem, not when it trends. Anything we put into production has to be something we are willing to support at 2am.

Why choose us

Why 10APEX?

You live with a technology partner for years. Here is what working with a small senior AI and software team actually gets you, and the standard attached to each.

  • No hand-off

    Senior People Throughout

    The engineers involved in your kick-off are the same people who build your product. No junior bench, no unnecessary handoffs and no change in quality after the contract is signed.

    Senior Team composition
  • Faster delivery

    Something To Click Every Fortnight

    Every two-week cycle ends with a working build you can review and use. You see real progress throughout the project instead of relying on status reports.

    2 wks Release cadence
  • One partner

    End-To-End Delivery

    Strategy, design, development, deployment and ongoing support are handled by one team. Nothing gets lost between agencies, contractors or hosting providers.

    6 Practice areas
  • Built for growth

    Architecture With Headroom

    We build systems that can handle new features, more users, new markets and growing traffic without requiring a complete rebuild later.

    10× Headroom by design
  • You own it

    Full Ownership At Handover

    Your code, repository, cloud accounts and data belong to you. We provide complete documentation and do not lock your business into proprietary platforms or unnecessary licensing.

    100% Code you own
  • After launch

    Support That Continues

    Monitoring, maintenance, security updates and a prioritised improvement queue continue after launch, because launching your product is only the beginning.

    24/7 Monitoring coverage

Let’s build something good

Let’s Talk About Your Project.

Whether it is repetitive work you want automated, an AI agent that has to be trusted with real systems, or a web or mobile product to build — tell us the problem and we will tell you the right way to solve it, including when that is less than you expected.

AI AutomationAI AgentsWeb DevelopmentMobile AppsCRM DevelopmentChatbots